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How to conduct an Agile Marketing OKR Stand-up

admin@easyway by admin@easyway
June 28, 2022
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How to conduct an Agile Marketing OKR Stand-up
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The value of a daily stand-up is understood by any agile marketer worth their salt. However, very few of us are using that knowledge in an OKR management systems stand-up. Fortunately, the power is enormous and the translation is straightforward. OKR stand-ups serve as checkpoints for the team’s strategic objectives, just as daily stand-ups do for the task management of the team. Although the team should pay attention to both of these checkpoints, only the strategic checkpoint can genuinely guarantee that everyone is working together to achieve the same objectives.

Even if we are doing a good job on a daily basis, if our effort isn’t directed toward a larger objective, it is just motion without a reason. So this where OKR management software comes into the picture, to be set our efforts toward comprehensive outcomes. You must constantly work on your marketing OKR Implementation, discuss them with your team, monitor their progress, and prepare what ideas you might put into action.

Having a weekly marketing team OKR stand-up is the best method to do all of that. We’re presenting the best practices that make this meeting the most effective so that you can get ready to integrate this crucial, strategic activity into the workflow for your team.

Contents

Define an OKR Standup?

An OKR standup is a brief meeting of 15 to 20 minutes in which you and your team discuss the status of the team’s OKRs and revise priorities as necessary. It is crucial for putting the Objectives and Key Results technique into practice.

It is crucial to have a planned approach to running your standup and OKR conversations so that it fits inside the allocated timebox if you want to be able to cover all that territory in a succinct stand-up manner.

Reminder: You’re daily stand-up is still necessary. In reality, facts should enhance it.

You discuss your daily tasks and any obstacles you expect to encounter in the coming days during your daily stand-ups. You discuss how you’re doing in relation to your long-term Objectives and Key Results during the OKR standup. The progress and obstacles you discuss in a daily meeting are likely to be covered across a much wider time horizon.

Pursuing alliance With OKR Stand-ups

The main goal of the OKR standup is to maintain track of the team’s progress toward its most important objectives.

The marketing team monitors progress by taking a close look at finished plans, their outcomes, and the lessons they may apply going forward.

This creates a weekly flow for your marketing efforts aimed at accomplishing Objectives and Key Results.

A successful OKR Implementation cycle depends on weekly team standups for OKRs. Weekly OKR standups are crucial to keep everyone engaged and accountable even though it may seem evident that goals won’t be achieved without anyone taking action.

Daily stand-ups ensure that job is completed. Through OKR standups, we can ensure that our activity is having the desired effect and advancing us toward our quarterly objectives.

In the end, alignment, transparency, and regular progress reviews are necessary for both agility and OKRs to succeed.

Running an effective OKR Standup

Spend some time reviewing the Team Objectives Roadmap, wherever it may be located, and providing an update on any Key Results progress before the meeting itself. Additionally, this is the perfect opportunity to record any new information, such as:

  • Are you satisfied with the outcomes of your OKRs? 
  • What were your biggest priority plans from the previous week? 
  • Do you know how to progress from here? 
  • Are there any problems that you noticed and want to bring up? 
  • Do you have any suggestions you want to share with the team?

You should make written notes or post comments under each individual OKR so you can track changes over time. It’s also a good idea to note where progress slows and not just which KRs advance because a key result’s progress can fluctuate.

Imagining your OKR Standup

Organizing the meeting and communicating progress or at-risk targets to the marketing team and external stakeholders can both be accomplished by using visualization during your OKR standup.

The methods for visualizing your OKR standup are shown below.

Keep in mind that there is no right or incorrect answer in this situation. Find the most effective means of sharing your team’s progress and use it.

  • ·        Confidence Level

  • ·        Forecast Poker Planning

  • ·        Deadline Confidence

 

·    Release Estimation.

After the OKR Standup

Don’t simply hold an Agile marketing OKR standup meeting for the sake of holding one. To emphasize the importance of this meeting, specify the result you hope to achieve.

Document the topics covered at each OKR meeting to get the most out of the time you spend there.

Select the sharing and tracking methods for any new ideas and lessons learned. If you’re using an OKR management software, you may, for instance, submit fresh ideas or lessons learned as a message in the comment thread or add them to the OKR comments.

In the Next work cycle, new priority cycle can be assigned to team members & added to their plans. In this manner, plans aren’t missed and everybody can keep track of the situation.

At the upcoming meeting, you should have a glimpse set of priorities. Conduct a meeting session for the Progress & Priority of your objectives.

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